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Try On Something New

Keep it real cute with something fun and gender-free.

Check out the latest from Phluid and other amazing brands. 


Challenging Boundaries

With Humanity

We aspire to challenge ideas of the past, so that we can clear the path for a bright, beautiful future.

A gender-free store and community center in NYC, The Phluid Project is a space for all individuals to explore themselves, to express their needs and desires openly, and to embrace the challenges of today together.

Learn More About Phluid >



There's always something happening at 684 Broadway - stop by + say hi! Our doors are open to all. 


684 Broadway, New York, NY 10012


We're Feeling EXTRA! 

Check out what media outlets are saying about The Phluid Project.

"Fashion meets activism at the world's first gender-free store" - them.