Inspired by

identity + Expression

The Phluid Project exists to empower individuals to be themselves. To express themselves openly, without judgement or fear - only freedom.

We aspire to challenge ideas of the past, so that we can clear the path for a bright, beautiful future - together. 

EXPLORE

Freedom to find yourself.

To learn, to grow, to make mistakes - because humans do. We exist to empower individuals to go beyond binaries.

EXPRESS 

The right to be you.

Identity is everything and ever-evolving. We work to challenge ideas and offer opportunities for growth. 

EMBRACE

It starts with self-love. 

As we find ways to empower each other, we must also empower ourselves. You are beautiful. Know it. 

 

Challenge Boundaries

With Humanity

Imagine a world without 'just-because' traditions and out-dated rituals. Without expectations of what we 'should do' or who we 'should be'.

This is the world of the future, and to us - the phuture is Phluid. 

We <3 Open Dialogues 

But To be clear,

Free speech does not excuse hate. 

At The Phluid Project, we:

+ Make room for everyone

+ Check assumptions at the door

+ Give respect and earn trust

+ Are students and teachers

+ Celebrate difference and cherish common-ground

+ Listen to ourselves and communicate with care

 The Phluid Project is the world’s first gender-free store™. Through self-expression, The Phluid Project empowers individuals to explore identity.
 The Phluid Project is the world’s first gender-free store™. Through self-expression, The Phluid Project empowers individuals to explore identity.

The Phluid project has a social code

We aspire towards a world with the following framework and hope that you'll consider the same.